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ISSUE No. 446
the free nature of services, but they do not realize that when the generation of human rights can provide.
product is free, it means that they themselves are the product. Second Section: Solutions offered by of the Fourth Generation of
There is undoubtedly a logical explanation for the existence of giant Human Rights
companies like Google, Twitter, and Metaverse, despite their free The classification of human rights into three generations emerged
products. in 1977 and became a cornerstone of the philosophy of human
3. Manipulation of mind and will: Algorithms› ability to analyze rights. The system of human rights protection was built upon this
behavior, predict it, and even influence it has become beyond basis. However, considering the risks discussed in the previous
imagination. The world was shocked in 2018 when the impact section, there is a need to contemplate a fourth generation of
of Cambridge Analytica on the English people›s decision in the human rights that encompasses rights related to communication
2016 referendum was revealed. This company was able to collect technology, information, and biotechnology.
personal data about millions of people on Facebook without their Today, it is important to work on the following multiple levels to
consent and exploited it for political advertising purposes. protect these rights:
4. Disruption of societal security: The new media relies on 1. Developing a new declaration for the fourth generation of
renewing the forms of dialogue between the user, who is no longer human rights that clearly defines and declares these rights. The
a mere recipient, and the media outlet. Electronic communication Toronto Declaration of 2018, which focuses on protecting the right
allows users to intervene in programming and participate in to equality and non-discrimination in AI-based systems, can be
creating content. However, this hides a new control over the mentioned in this regard.
media scene, represented by the emergence of transcontinental 2. Reviewing the legislations and international conventions:
institutions and the recourse to influencing users› will through Awareness has grown regarding the need to review the legal
algorithms that probe their psychology and inclinations. Media frameworks for monitoring companies operating in the digital
supervision is no longer exclusive to states or public institutions. It realm. An example of this is the Digital Services Act (DSA),
is now in the hands of those who possess technological sovereignty. which, as of August 25, 2023, compelled internet giants to impose
5. Ethical constraints retreat in the face of artificial intelligence: unprecedented rules in Europe, allowing for swift intervention in
The leap in the development of artificial intelligence through case of illegal content or practices.
the intensive use of algorithms and its high capacity to predict 3. It is imperative to develop an ethical framework through codes
behavior and even generate knowledge and independent decisions of conduct based on guidelines while awaiting the establishment of
has raised significant concerns about the fate of humanity itself. binding rules.
Undoubtedly, the production of knowledge, the distribution of 4. Work should focus on the development of independent bodies
work, and the future of human life on the planet are now being specialized in shaping the digital landscape.
questioned in light of the growing power of artificial intelligence 5. It is of paramount importance to establish coordination between
(Kozy, 2022), (2022 ،)كوزي. civil society, non-governmental organizations, and governmental
All of this leads to reflecting on the shortcomings of the current organizations towards the completion of a protective system for the
protective system and considering solutions that a fourth fourth generation of human rights.
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